In-venue technology a key driver for crowd attendances post-COVID

As sports, concerts & other live events grapple with restoring attendances to pre-COVID levels, what role can technology play in re-framing the in-venue experience and reminding fans that there’s no substitute for being there live?

Humans are creatures of habit and routine. A 2009 study published in the European Journal of Social Psychology concluded that, on average, it takes 66 days for a new behaviour to become automatic.

So, for fans denied the opportunity to attend their favourite sports for up to two years while COVID disrupted fixtures globally, there was plenty of scope to break old habits and form new ones.

One such habit was live attendance, which was replaced by watching the action on TV from the comfort of home.

For many rusted-on fans who previously attended every possible game their team played, it was initially a jarring experience but eventually became comfortable and convenient.

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